The Commonwealth of Self-Interest: Business Success Through Customer Engagement
Published in 2019, Paul Greenberg’s latest book written on the heels of CRM at the Speed of Light – very high heels, given that CRM at the Speed of Light’s fourth edition was in 2011. The Commonwealth of Self-Interest focuses on contemporary business models and strategies that will, if effectively used, create a fully customer-engaged company, one that goes to the heart of value to both business and customer. Learn the definitions, frameworks, strategies, programs, culture, operations, technologies and techniques necessary to design and execute a customer engagement plan for your company. If you don’t entirely want to rely on Paul – fine, he’s hurt, but he’s tough and he can take it. He’s a New Yorker. So, to handle that, he’s enlisted some of the leading thinkers – the thought leaders – in customer engagement in all its facets – people like Brian Solis, Ray Wang, Esteban Kolsky, Brent Leary, and 14 others who will provide you with their take on how to build out what you need to do for customer engagement. This book is a handbook – and if I’m any judge of that (okay, its me, I was referring to myself in the 3rd person) its really readable too. Lots of case studies, stories, and data – and of course opinions – hopefully useful ones – on why customer engagement now – and I do mean now – and how to build what you need to succeed.