Paul Greenberg is the Managing Principal of The 56 Group, LLC, a customer-facing strategic consulting company. He is a widely read author and widely heard speaker on topics like CRM, customer engagement, customer experience, technology integration, marketing and sales alignment and many others. Greenberg, in the technology world for the past 20 plus years is known as the Godfather of CRM. He is the author of CRM at the Speed of Light, called the Bible of CRM, which has been through 4 editions in 9 languages over the past decade. His newest book, “The Commonwealth of Self-Interest: Business Success through Customer Engagement” was launched with this website’s launch.

Greenberg also has a wide set of diverse other interests including sports (especially rooting for the New York Yankees), literature, poetry, history, humor, culture, philosophy and animals – especially cats. He is also an avid gamer, who builds his own super-powered gaming PCS. All of that is reflected in one way or the other on this website.

Basically, he, meaning I, loves, meaning love, life – and he’s lived a lot of it.

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