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Statement of Purpose

This site has a dual purpose, really. One that is highly personal and one that is focused on the industry that I have served for several decades. Oddly, at least in my mind, they’ve merged enough to satisfy at least how I justify The56Group.com.

There are a large number of sites devoted to CRM, customer experience, customer engagement, and the technologies, systems, strategies, etc. This site is devoted to all that – but the industry for the most part. For the past two decades I’ve been a part of the CRM industry and its been an honor and a pleasure beyond anything I could have imagined. Thus, I am pulling together as much of it as I can as I begin to exit the industry and am providing an aggregated locale – a place where you can read, hear, interact, sell and buy via multiple vehicles. Check out the menus to see the range. Ultimately, it’s a watering hole for those in the industry that want it to be. Vendors, practitioners, thought leaders, analysts, journalists and random travelers are all welcome. There is a blog, podcast, webinar, e-learning, community, marketplace and library to pick and choose from. It will evolve over time I hope to something more than just a place that I hang my hat because its meant to be that kind of place for anyone who wants it to.

I suppose that I could mask the personal stuff with some things that are for the good of the universe since I truly do care about the world and those in it. But this website’s other purpose is to allow me some free reign to publicly communicate about things other than CRM – that’s what the blog is for.

Culture, science, art, sports, humor, politics, literature, writing as an art and science – all things that I can’t do elsewhere and don’t get hired to do but ache to do all the time. It’s a place where my legacy – whatever it is – can be archived – CRM at the Speed of Light, The CRM Playaz I love doing with Brent Leary, teaching, all the videos, documents, past podcasts, etc that I’ve done over the years. It’s a place where I can exercise my creative chops and hopefully someone will be willing to read, listen, and respond to what I broadcast in whatever format. These are avenues for how I want to continue on with my life and whatever of that I’m willing to make public, will be here.

What I’d like to do if this site has any chops at all, is to provide this as a venue for others – within the purpose of the site of course. What that means, if others want to write, or they want to sell their services, or they want to provide material (attributed to them, stored and presented on their behalf) to the library, they can. If you want to do a webinar, you can. I’ll have to approve it of course, no hiding that, but this site is also meant as a personal and professional thank you for all the years you have been good to me.

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